“Snow Covered” isn’t just a Jeep ad—it’s the Jeep ad. A true icon in automotive advertising, it earned countless accolades, including the prestigious Cannes Grand Prix.

It stands as a testament to what’s possible when sharp strategy, bold client vision, and a singular idea align perfectly. The result? A piece of communication that transcends advertising and becomes something unforgettable.

The trophy for “Best Ad in the World” now holds a place of honor—proudly displayed in my mother-in-law’s curio cabinet, right between her beloved Hummel figurines and my brother-in-law’s mogul champion trophies.