Yep. A year or so before his world came crashing down, we made Kevin Spacey one component of Chevrolet’s goodwill initiative– Day It Forward. Kevin was an absolute pro who met our challenge to deliver a continuous, one-take delivery, thus giving us an incredible performance.

“Day It Forward” was a live event happening in real time. The nationwide charity initiative was hosted by Chevrolet and for 24 hours celebrities, local leaders, news stations and everyday people got involved in spreading the goodwill with free meals, shopping sprees, parties and so much more. The program was a huge success and Chevrolet received accolades nationwide.

Unfortunately, I now look at the video with Kevin taking the elevator back down to the ground floor as a foreshadowing of his once incredible career. Oh, well.