Sometimes what clients think is interesting is…how can I put this delicately? Boring.

It’s up to us to figure out how to make it interesting and make the message stick with a hard-to-reach audience.

It wasn’t just writing the script; it was the flow, illustrating points and even the tone of the voiceover talent we chose– A talent who could simply convey the somewhat complicated message.

In the end, we made it work with some nice motion graphics and successfully educated the audience.