American Express Lounge
A holiday pop-up oasis designed exclusively for American Express cardholders—offering a moment of escape amidst the holiday shopping rush. An unexpected retreat filled with all the premium amenities and comforts cardholders expect, right where they least expect it.
Subaru Pedal for Pines
Subaru owners are passionate outdoor enthusiasts with a deep commitment to environmental preservation. Proposed for the LA Auto Show, we tapped into this spirit with “Pedal for Pines”—an interactive display that empowered attendees, both Subaru and non-Subaru owners, to contribute to California’s reforestation efforts.
Participants hopped on stationary bikes, and for every mile pedaled, Subaru pledged to donate new saplings. As they pedaled, they engaged with dynamic Subaru content featuring lifestyle influencers, adventure getaways, and product insights—turning their effort into impact.
Uni-Solar Flexible Solar Panels
Uni-Solar’s breakthrough blue, flexible solar panels revolutionized architectural design, freeing buildings from the constraints of rigid panels. These sleek, energy-gathering strips allowed for seamless integration into structures, enhancing both form and function.
Our display property showcased this innovation by incorporating the solar strips directly into the architecture. This not only highlighted their versatility but also transformed the booth itself into a dynamic demonstration tool for Uni-Solar representatives.
Hidden Gems in the City
Gas Pump Topper
Nintendo Game Reveal
Mario Kart is one of the most beloved video games of all time, so its introduction deserved an event as dynamic as the game itself. At the Los Angeles International Auto Show, we gave Mario Kart 7 the star treatment—bringing in gaming media and unveiling it with the same energy and spectacle reserved for brands like Porsche, Lamborghini, and Maserati. Partnering with West Coast Customs, we built life-sized replicas of the iconic Mario Karts, creating an unforgettable, one-of-a-kind reveal that blurred the lines between virtual racing and real-world excitement.
Experiencial Marketing
Live events have long proceeded broadcast, digital, and social media engagements—and I’ve had the privilege of working extensively in this dynamic space. From auto shows and media programs to drive experiences, product reveals, executive presentations, and interactive displays, I’ve led, created, written, and produced compelling experiences that captivate audiences and bring brands to life. These high-energy moments aren’t just events; they’re powerful storytelling opportunities that leave a lasting impact.
