Shop Vac

Demonstrations typically work well to illustrate a point. We decided to go big with our demonstration by using a well-trained elephant.

Chevy Teen Driver Initiatve

Chevy’s safety driving features include the innovative Siri Eyes Free technology. It gives drivers the ability to use their phone hands-free.A series of posters use the graphics provided by app icons to spell out messages about the danger of texting.

Michigan Vietnam Memorial

Pro-bono work with no money can often be the handcuffs you need to push yourself to come up with a brilliant solution. This :60 broadcast spot not only helped gathering funding for the memorial, it garnered several advertising awards as well. But the most rewarding part of this project was reading the letters from parent who sent in original photos of their lost sons and finding out how honored they would be to have them memorialized in this production.

The Carrot

I had the pleasure of working on the Jeep brand for many years. It was a golden time for creating ideas that not only told you something about the product, it entertained you at the same time. They were commercials that kept the viewer glued to their tv screens and not reaching for their phone to check messages or running into the kitchen for a snack. Simple, clean messaging with a story. It always seems to resonate.