Installations
After years in traditional advertising, an opportunity for change and challenge came my way—I transitioned seamlessly into exhibits, live reveals, and drive programs. It was better than I ever imagined.
At its core, it was still communication, but with new tools, bigger challenges, and endless creative possibilities. No longer confined by 30-second time limits, print restrictions, or audiences staring at iphones or television screens, I could bring ideas to life in immersive, tangible ways. And that’s exactly what I did.
NTEA-Truck Cafe
NTEA represents over 2,000 companies involved in manufacturing, distributing, installing, and servicing commercial trucks, equipment, trailers and accessories. Their annual event in Indianapolis is the ultimate gathering for truck professionals.
To maximize Chevy’s impact beyond the exhibit footprint, we seized the opportunity to transform the convention center cafeteria into a fully immersive Chevy Truck Experience—a branded oasis where event guests were surrounded by powerful messaging in an unexpected yet highly trafficked space.
Texas State Fair
In Texas, everything is big—including the message. During the Texas State Fair, Chevrolet made an unforgettable impact across the city with bold graphics covering buildings, dynamic LED displays, and a show-stopping illusion of a Silverado 1500 “towing” a commuter train—showcasing its superior strength in true Texas-sized fashion.
The space was designed to showcase the unstoppable spirit of Chevy trucks, with messaging that embodied their rugged capability, reliability, and can-do attitude
From coat check to trade show giveaways and even the five hotels hosting truck media, every touchpoint became an opportunity to reinforce the Chevy Truck brand.
Ford Truck Lounge
The Detroit International Auto Show draws hundreds of automotive media, dealers, manufacturers, and executives. With a packed show floor and nonstop energy, attendees needed a place to unwind, connect, and have meaningful conversations.
Enter the Ford Truck Lounge—a stylish offsite retreat offering comfortable seating, ample refreshments, and immersive Ford Truck messaging throughout the space. Designed for both relaxation and engagement, the lounge exceeded expectations, providing a welcome escape where guests could recharge and enjoy the Ford truck experience.
It’s all pretty simple. Go to the people and get their attention with unique ideas that never blend in.