Effective communication relies on three key elements: ideas, words, and imagery. My passion for capturing powerful imagery that sells the product is unwavering. I focus on the details—the way light attaches to the sheet metal, the pull of the lens, and the attitude conveyed through every captured pixel. I also have an extensive background shooting/directing tabletop, studio, and non-automotive photography for clients such as Little Caesars, Coleman, Century 21, Bosch, Consumers Energy, Hush Puppies, Shop Vac, and more.