Heavy Duty DNA

Owners of full-size, Heavy Duty trucks are a special breed. To connect with them, you have to know what makes them tick, how they’re wired and dive deep into their DNA…their HDNA–Heavy Duty DNA.

In the world of social media, authenticity is everything—especially when it comes to heavy-duty trucks. To align the GMC Sierra HD with true Heavy Duty truck owners, we connected with off-road Sherp owner David Ostapiw and seasoned big-boat haulers Clay and Stephanie Cowart from Life By The Bow. These experts live and breathe towing, off-roading, and pushing their trucks to the limit—making them the perfect voices to resonate with our audience and showcase the real power of the Sierra HD.

TikTok Videos

Unless you launch a vehicle solely with an antiquated, huge radio media buy, you are going to need imagery. Jake Dyson is a world-class photographer, and we have worked with Jake extensively to develop the look and feel of GMC photography- A premium look with no shortage of capability.